Gender Socialization and the Making of Gender in the Indian Context discusses what gender is, its formation and effects, and how children form gender identities by conforming to social expectations and imitating gender-specific behaviour. As they grow older, they learn to assimilate this behaviour and the norms that they had earlier merely imitated. They also learn the consequences of deviating from these norms.
Chapter 7: Role of Media
Role of Media
Media plays an important role in the process of gender socialization. Other agents like family, school and peer group also participated in the process of gender socialization but the role of media is slightly different than those, both in nature and mode of operation. Other agents of gender socialization were linked in very many ways to personal perception of authority, such as the authority of the father, teacher, or peer leader. But in case of media, the authority, as such, is not present here and mostly an impersonal set of views, opinions and ideas come to influ-ence us. The distance between the ‘command and the client’ is much closed in case of family, school and peer group. This means ...