What happens in an electoral environment involving female candidates? Do women face different challenges during the electoral process? How do gender dynamics alter the conventional norms of electoral politics? Do women campaign differently from men? Do male candidates pay more attention to women's issues, or make other strategic and behavioral changes when opposed by a female candidate? Author Richard Logan Fox answers these questions and many others with compelling evidence that suggests that women candidates are having a profound impact on the electoral process. In Gender Dynamics in Congressional Elections, Fox studies the congressional races of 1992 and 1994 in California in which a record 19 women were candidates for House seats. He contrasts the experiences of both the male and female candidates and sheds new light on the different challenges women face during political campaigns. Providing a groundbreaking examination of an understudied topic, Gender Dynamics in Congressional Elections will be essential for students and professionals in political science.
Chapter 2: Women and Men on the Campaign Trail
Women and Men on the Campaign Trail
In California and across the country in 1992, pundits and media commentators expected the infusion of female candidates to provide an alternative to status-quo politics. Many questions arose about how women would differ as candidates. Would women have different campaign styles? Would female candidates attack their opponents in different ways? Would women employ different campaign strategies? Harriet Woods, president of the National Women's Political Caucus, listed several of the stereotypical expectations about female candidates in an editorial a few months before the 1992 election (Woods 1992). One, female candidates would refrain from negative campaigning. Two, women would set a higher standard of behavior within a campaign by offering a more honest and ...