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Suzanne Eggins & Rick ledema

In: Gender and Discourse

Chapter 7: Difference without Diversity: Semantic Orientation and Ideology in Competing Women's Magazines

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Difference without Diversity: Semantic Orientation and Ideology in Competing Women's Magazines
Difference without diversity: Semantic orientation and ideology in competing women's magazines
SuzanneEggins and Rickledema
Exploring the Function of Difference

Ever since the emergence of second wave feminism, often dated from the 1963 publication of Frieden's The Feminine Mystique, feminists have questioned the role of women's glossy magazines in presenting and maintaining patriarchal definitions of femininity. More than 30 years later, although the rhetoric of feminist academics has shifted from expressing ‘concern’ that women continue to read these magazines to one expressing ‘respect’ for the pleasure the magazines give (Hermes, 1995), feminist analysts of popular culture are still perplexed by two questions, summarized by Macdonald:

Why do out-of-date myths of femininity still continue to exert a magnetic pull over ...

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