Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context.

Munna and Gandhi: Rethinking Gandhi, ‘Gandhigiri’ and Popular Hindi Cinema

Munna and Gandhi: Rethinking Gandhi, ‘Gandhigiri’ and Popular Hindi Cinema

Munna and gandhi: Rethinking gandhi, ‘gandhigiri’ and popular hindi cinema
Arunabha Ghosh Ghosh Partha Ray

To say that Gandhi has been omnipresent in Indian ethos, including Indian cinema, is perhaps stating the obvious without being necessarily informative or analytical. With the coming of age of the consumerist culture in the wake of globalization, popular Hindi cinema—at first grudgingly and later admiringly referred to as Bollywood—lost little time to stake its claim on the national icon. Lage Raho Munnabhai, a film made in 2006, cashing in on Gandhi and his ideas created a wave in the cultural life of the nation that generated a flurry of commentaries on the ...

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