Summary
Contents
Subject index
Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context.
Introduction
Writing and editing a volume on Gandhi is an extremely challenging task as much has been said, contested and critiqued in scholarly contributions in India and abroad. What is important for us is not to excavate the new but to imagine ways of saying that might help in exploring the unexplored terrain in order to provide insights to understand Gandhi from a communication perspective. An engagement with Gandhi's style of communication has to be an engagement with Gandhi as a communicator. Gandhi as a communicator was extremely transparent and straightforward. He spoke through multiple platforms. Gandhi was earnest enough to admit that ‘what I say now is what applies, what I said earlier is not true anymore because I ...
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