Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context.

The Rhizomatic Constructions of Gandhi on Web 2.0

The Rhizomatic Constructions of Gandhi on Web 2.0

The rhizomatic constructions of gandhi on web 2.0
Gopalan Ravindran Ravindran


Recent times saw many controversial encounters of Gandhi, in his virtual and rhizomatic self, on what is emerging as the most participatory, discursive and user-generated plane of the Internet, the Web 2.0. Among the prominent ones was a hate group, ‘I Hate Gandhi’ on Facebook, which was eventually shut down, due to protests and legal action under the IT Act 2000.1 Those who hate Gandhi are otherwise alive and kicking in other parts of Web 2.0 such as YouTube and blogs. Gandhi on Web 2.0 also evokes strong likes in equal measure. Gandhitopia ( is one of the several sites on Web 2.0 ...

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