The telecom war between Reliance Jio and Airtel was only a preamble to the impending battle between Google and Jio. Nitish Kumar broke the mahagathbandhan while seeming to try to bend RJD to his will. All the schmoozing between Trump and Xi hasn’t reduced the North Korean nuclear threat. Could we have predicted these outcomes before they actually happened?  Yes we could have—not with IQ or EQ, but with ‘Game Theoretic Quotient’. A new intelligence, a new way of looking at the world. Game Sutra highlights the underlying strategic considerations of entities as diverse as heads of state, bitcoin miners and CEOs of internet companies to explain their decisive choices. Immerse yourself in its heady mix of cogent fact and smart analysis to develop your ‘game theoretic quotient’. Your world will never be the same again.

Ad Auctions: A Market for Horses

Ad Auctions: A market for horses

Here, the market for Internet ad spaces in the window of search returns is cast in the framework of Austrian economist Eugen Böhm von Bawerk's imaginary market for horses. It is shown that the division of surplus between the search engine and the advertiser has a bearing on the stability of the allocation of advertisers to ad spaces. A result from the literature demonstrates that the set of stable allocations must consist of one allocation most preferred by advertisers and another most preferred by the search engine. The current auction rules do not correspond to the format that would be most preferred for advertisers and tilts the balance somewhat in favour of the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles