Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.
Chapter 2: Understanding the Nonprofit Sector and Nonprofit Organizations
Understanding the Nonprofit Sector and Nonprofit Organizations
America's nonprofit sector is large, diverse, and complex. It includes an estimated 2.3 million organizations, of which 1.6 million are registered with the Internal Revenue Service (IRS) (Roeger, Blackwood, & Pettijohn, 2012). They range in size from those that employ hundreds, even thousands of people to others that are managed entirely by volunteers. Their activities touch every aspect of our lives, from nurturing our souls and spirits to educating our minds and protecting our health. The sector and its organizations also are complex. Some nonprofits may not seem like nonprofits at all, and some organizations that sound like nonprofits are not. Indeed, some organizations are hybrids that include for-profit components or ...