Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Overview of Fundraising and Philanthropy

Overview of fundraising and philanthropy

If we were to stop people at random and ask them to explain the differences among the sciences of biology, chemistry, and physics, most would probably offer relatively accurate responses. Likewise, if we asked them to define architecture and psychology, almost everyone would say that architecture deals with buildings and psychology with human behavior. Asked to name some historic figures in any of these fields, many would identify names like Isaac Newton, Albert Einstein, Madame Curie, Frank Lloyd Wright, and Sigmund Freud. If we asked what doctors and lawyers do, almost everyone would know the answer. Most universities have departments of schools bearing the names of these disciplines and professions, which also appear on the ...

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