Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Introduction From Chance to Choice
Introduction: From chance to choice

In June 1972, Hurricane Agnes moved north over the East Coast of the United States, delivering record-breaking rains. Eventually downgraded to a tropical storm, it remained stationary over upstate New York for days, continuing to dump rain and swelling the Susquehanna River to a record level. The Susquehanna runs from New York State through Pennsylvania and Maryland and into the Chesapeake Bay and had always been prone to flooding. But Agnes was unprecedented and the river rose to a historic height, threatening to erode and exceed the levees built to protect the city of Wilkes-Barre, Pennsylvania, then a community of some 50,000 people and the heart of a metropolitan area that included a few hundred thousand.

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