Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Conclusion: From Technician to Leader: Reflections on the Development Officer's Role

Conclusion: From technician to leader: Reflections on the development officer's role

In the Introduction to this book, I recounted my personal experience in beginning a fundraising career some years ago. I observed that most people then entered the field by chance, rather than as the result of an affirmative career choice. But things have changed, and many young people are planning—and preparing for—a career in fundraising.

Surely not every student reading this text is intending to pursue a career as a fundraising professional. Some may plan to pursue careers as nonprofit managers in other roles, recognizing that fundraising likely will be required as one aspect of their jobs. Others may be interested in fundraising more tangentially, ...

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