Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

International Fundraising and Philanthropy

International fundraising and philanthropy

Previous chapters of this book have focused on fundraising and philanthropy in the United States. Organized philanthropy and fundraising exist in the United States on a scale unmatched anywhere in the world. But the late twentieth century and early decades of the twenty-first have seen the expansion of these traditions across the globe, driven by dramatic political, economic, and technological changes and by the increasing wealth in nations undergoing rapid economic development. Those who will live their lives—and manage nonprofit organizations—in the balance of the twenty-first century will need to understand and be prepared to apply their skills in a global environment. This chapter provides an introduction to special considerations related to fundraising and philanthropy in the ...

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