Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Legal and Ethical Considerations

Legal and ethical considerations

This chapter provides a brief overview of some legal requirements that relate to fundraising practice and of some ethical issues fundraisers commonly encounter. It is important to make some distinctions and define some limitations at the outset of the discussion.

First, law and ethical principles are related but distinguishable. It is always unethical to disobey the law, except perhaps in acts of nonviolent civil disobedience. Indeed, the AFP Code of Ethical Principles and Standards (Principle 5) requires compliance with the law, as do Independent Sector's Principles for Good Governance and Ethical Practice. But the fact that something is legal does not mean it is necessarily ethical. Many practices do not violate the law yet would nevertheless be inconsistent ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles