Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Organizing and Managing Fundraising Staff

Organizing and managing fundraising staff

Until the 1960s few fundraising professionals were employed by nonprofit organizations and institutions. When an organization initiated a campaign, it generally would retain a fundraising consulting firm to manage it. The organization's fundraising efforts often were scaled back or discontinued when the campaign was completed. Fifty years later, fundraising is a continuing priority for most nonprofit organizations and has become a profession that employs thousands of people. Some development offices employ hundreds of professionals, in various specialties. Many chief development officers are senior executives of their organizations, some earning substantial incomes.

This chapter considers topics related to the organization and management of fundraising professional staff. In a small nonprofit, such management may be a concern only ...

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