Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Foundation Support

Foundation support

Let's take an imaginary walk to somewhere that has a lot of foot traffic—maybe Main Street, a shopping mall, or the student union on a large campus. And let's stop people at random and make a simple request: “Name an American philanthropist.” What names do we think will be mentioned? I would guess that we will hear names like Rockefeller, Carnegie, Ford, and Gates. Then we might also ask each person to estimate how much of total philanthropy in the United States comes from foundations. You can offer your own speculation about what estimates we might hear, but I guess that most would be something higher than 15 percent, which was the actual percentage in 2013 (Giving USA, 2014b). Finally, we ...

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