Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.
Chapter 9: Corporate Support
When I was vice president for development and alumni affairs at The George Washington University, I engaged in an annual ritual that involved taking Amtrak to a nearby city to meet with the contributions officer of a corporation headquartered there. He would always take me to lunch at the same restaurant and the conversation would be much the same. He was an older gentleman who had been with the company for many years and at some point had been rewarded for his dedicated service with this pleasant assignment, which consisted largely of having lunch with people like me who came to solicit the company's annual gift, most of which went regularly to the same organizations and institutions every year. We would ...