Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.
Chapter 8: Planned Giving
In 1999, John J. Havens and Paul G. Schervish, scholars at Boston College, declared that “a golden age of philanthropy is dawning.” Based on their research, they predicted that an intergenerational transfer of wealth totaling at least $41 trillion would occur by 2052, including $6 trillion that would go to charity (Havens & Schervish, 1999). Their findings were greeted as good news, except perhaps by some who contemplated the implications. Their projections anticipate the eventual demise of the baby boom generation, one of the largest segments of the current population.
Havens and Schervish's estimates of the amount to be transferred were much higher than previous estimates and have been challenged (Hall, 2006; James, 2009a). However, in 2014, these scholars released results of ...