Fundraising: Principles and Practice </strong>provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Major-Gifts Programs

Major-gifts programs

A few years ago a major donor to a university was asked to speak to a group that included university officials and development office staff and to explain how he came to be involved. He explained that he had no previous relationship with the university when one day the president called him. He was a prominent builder in his state, and the president asked if he would participate along with several other leaders from his industry as a volunteer member of a task force that would advise on a planned new construction project for the campus. “I'm not an expert on construction,” the president had explained, “and I really need input from objective outsiders like you regarding the various proposals that ...

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