• Summary
  • Contents
  • Subject index

Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions—marketing, sales, logistics, information systems, finance, customer services, and management—in supply chain management are also addressed.

Manage Demand (Not Just the Forecast)
Manage demand (not just the forecast)

Little attention has been paid to the role of sales forecasting and demand management in the supply chain or how that role might change depending upon the position in the supply chain that a company occupies. As discussed in Chapter 6, two of the supply chain flows are the information (forecasts) related to demand ...

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