- Subject index
Foundations of Community Journalism is the first and only book to focus on how to understand and conduct research in this ever-increasing field. With chapters written by established journalism scholars and teachers, this book provides students and researchers with an understanding of the multiple methods applied to the study of community journalism, such as historical, social-scientific, cultural/critical, and interdisciplinary approaches. It explains what community journalism is as a research concept and offers a range of different methods and theories that can be applied to community journalism research. Although there are numerous “how-to” community journalism manuals for students and newspaper editors, none focuses on how to conduct research into community journalism. The body of knowledge in Foundations of Community Journalism would take readers months, perhaps years, of independent work to gather, making this book a “must-have” volume and reference tool for anybody who is interested in the relationships between journalism and communities.
Chapter 8: Considering Community Journalism from the Perspective of Public Relations and Advertising
Considering Community Journalism from the Perspective of Public Relations and Advertising
One look through the local Morgantown, West Virginia, newspaper demonstrates the importance of public relations work in keeping that community informed. The number of articles with the byline “Submitted to The Dominion Post” are numerous, and represent information from local law firms, university programs, hospitals, government agencies, civic groups, animal rights organizations, religious groups, the Chamber of Commerce, and more. In its Sunday issue, The Dominion Post publishes regular columns by hospital community-relations directors, chiropractors, and real estate practitioners. Its mix of community- and reporter-generated news is mirrored in the local television and radio programming.
[Page 158]Advertisers and public-relations practitioners in such communities are ...