Summary
Contents
Subject index
While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed.
Selection of Participants
Selection of Participants
Overview
This chapter addresses issues related to the identification and selection of samples. Once the purpose and goals for the focus groups are clearly established, the next step is to identify the characteristics and profile of the target subjects who should be included. The accuracy and usefulness of the information obtained from focus group interviews are directly related to the success in recruiting appropriate subjects. Identifying subjects and recruiting them to participate in the focus group interview is the single most important aspect of the success of the focus group interview. Because all of the data from the interview comes from the subjects, their accurate selection, identification, and recruitment is essential. A poorly recruited focus ...
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