“This groundbreaking collection explores the intersecting variables of groups marginalized by the media. Contributors examine gender, race, class, sexual orientation, geography, and ethnicity in relation to feminist multicultural issues…. Highly recommended for students of feminism, multiculturalism, cultural studies, communication theory, and media analysis.” --Choice “Most of the world's women experience multiple forms of oppression, yet few communication scholars have prioritized this profound reality. Professor Valdivia's collection examining feminism, multiculturalism, and the media is a welcome text for courses on women, minorities, and communication, plus an excellent resource for many other courses concerned with issues of diversity.” --H. Leslie Steeves, University of Oregon “Many contributors illustrate contradictions in multicultural and feminist media perspectives. These embrace more than feminist analysis: They illustrate how gender, race, class, and ethnicity affect media coverage and reception, providing theoretical approaches to analyzing media coverage.” --The Bookwatch The multiplicity of voices in this volume illustrates the contradictions inherent in multicultural and feminist perspectives on the media. Feminism, Multiculturalism, and the Media breaks new ground by exploring intersecting variables of oppression, from the personal to the political. The volume begins with feminist analyses but uncovers marginalized “others” in every area. These compelling case studies illustrate how issues of gender, race, class, sexual orientation, global origin, and ethnicity affect the coverage, portrayal, media production, and reception of every human being. The chapters present theoretical perspectives, provide examples of methodologies, focus on topics of current interest and global relevance, and represent a variety of media. An essential addition for any individual or classroom interested in critical perspectives on media, especially for courses on women in the media and minorities and the media.
Part II: (Con)Textual Analyses
A favorite methodology in media studies is textual analysis. Scholars closely examine popular culture texts for manifest and subtextual meanings. Whether this is done in a quantitative or qualitative manner, textual analysis is usually the beginning point in many a media scholar's career. After all, the ubiquitousness of media products is both seductive and deceiving, as anyone who has tried to get a representative sample will tell you. The deceit stems not only from the difficulty of providing a sample, however, but from the leaps of logic often taken when linking textual analyses with social and cultural influences and outcomes—thus the title of this section: (Con)Textual Analyses. From a feminist multiculturalist perspective, we cannot consider texts outside of their sociocultural context. Historically ...