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Marketing Family Life Principles, Practices, and Programs
Marketing Family Life Principles, Practices, and Programs

In the movie Field of Dreams (P. Robinson, 1989), a voice whispers to the lead character, “If you build it, they will come.” Eventually, he discovers that the “it” he is to build is a baseball diamond in the middle of a cornfield on his farm. This diamond becomes a place where the late, great ones gather to play ball. Not only do the players show up; so do the crowds!

In contrast, traditional family life education (FLE), especially that which takes place outside school classroom settings, suffers from “underwhelming participation” (Bowman & Kieren, 1985). Although no reliable figures exist for outreach FLE as a whole, one national study of participation in ...

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