- Subject index
A practical how-to guide to developing, implementing, evaluating, and sustaining effective family life education programs. Drawing on the best scholarship and their own years of professional experience, the authors of this thoroughly updated Third Edition begin by discussing the foundations of family life education and encourage readers to develop their own outreach philosophies. The book then helps readers learn principles and methods for reaching out to the public and how to form and use community collaborations and use principles of social marketing to promote programs.
Chapter 16: Marketing Family Life Principles, Practices, and Programs
Marketing Family Life Principles, Practices, and Programs
In the movie Field of Dreams (P. Robinson, 1989), a voice whispers to the lead character, “If you build it, they will come.” Eventually, he discovers that the “it” he is to build is a baseball diamond in the middle of a cornfield on his farm. This diamond becomes a place where the late, great ones gather to play ball. Not only do the players show up; so do the crowds!
In contrast, traditional family life education (FLE), especially that which takes place outside school classroom settings, suffers from “underwhelming participation” (Bowman & Kieren, 1985). Although no reliable figures exist for outreach FLE as a whole, one national study of participation in ...