- Subject index
A practical how-to guide to developing, implementing, evaluating, and sustaining effective family life education programs. Drawing on the best scholarship and their own years of professional experience, the authors of this thoroughly updated Third Edition begin by discussing the foundations of family life education and encourage readers to develop their own outreach philosophies. The book then helps readers learn principles and methods for reaching out to the public and how to form and use community collaborations and use principles of social marketing to promote programs.
Chapter 14: Writing for the Lay Audience
Writing for the Lay Audience
The written word forms a conversation between a writer and a reader. At times the words may feel like a stern lecture. Other times the conversation may seem pointless, dense, or confusing. Yet, at its best, the written conversation engages writer and reader in a shared experience. The reader is refreshed and enlarged by good writing.
The first part of this chapter provides suggestions for effective writing. The latter part of the chapter provides samples of excellent writing in very different styles.
Purposes of Written Material
I (Goddard) was asked to evaluate a short Web course on parenting that was intended for a general audience. Several considerations seemed important in evaluating any stretch of writing.
What is the target ...