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Chapter 14: Writing for the Lay Audience
The written word forms a conversation between a writer and a reader. At times the words may feel like a stern lecture. Other times the conversation may seem pointless, dense, or confusing. Yet, at its best, the written conversation engages writer and reader in a shared experience. The reader is refreshed and enlarged by good writing.
The first part of this chapter provides suggestions for effective writing. The latter part of the chapter provides samples of excellent writing in very different styles.
I (Goddard) was asked to evaluate a short Web course on parenting that was intended for a general audience. Several considerations seemed important in evaluating any stretch of writing.
What is the target ...