• Summary
  • Contents
  • Subject index

A practical how-to guide to developing, implementing, evaluating, and sustaining effective family life education programs. Drawing on the best scholarship and their own years of professional experience, the authors of this thoroughly updated Third Edition begin by discussing the foundations of family life education and encourage readers to develop their own outreach philosophies. The book then helps readers learn principles and methods for reaching out to the public and how to form and use community collaborations and use principles of social marketing to promote programs.

Engaging an Audience
Engaging an Audience

There is much that could be written about processes for engaging an audience; it is as much art as science. There will be four broad themes in this chapter. The first deals with the art of teaching—and special considerations with the adult learner. Next is a short section about personality theories; if we hope to change people with our teaching, we can benefit from insights into human nature. The third section of this chapter reviews some of what is known about “joining” or relationship building as a precondition to effective helping. In addition, Ginott’s method of applying these principles is reviewed. Finally, the chapter concludes with some practical applications of the principles to teaching and print efforts.

The Art of ...
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