- Subject index
A practical how-to guide to developing, implementing, evaluating, and sustaining effective family life education programs. Drawing on the best scholarship and their own years of professional experience, the authors of this thoroughly updated Third Edition begin by discussing the foundations of family life education and encourage readers to develop their own outreach philosophies. The book then helps readers learn principles and methods for reaching out to the public and how to form and use community collaborations and use principles of social marketing to promote programs.
Chapter 3: Principles of Program Evaluation
Principles of Program Evaluation
Evaluation as Friend and Foe: Stereotypes and Opportunities
Family life educators who enjoy program evaluation are rare birds. Evaluation is generally viewed as a necessary evil. It requires time, provides sobering and often disappointing feedback, is difficult to design, and may seem impossible to analyze. Evaluation arouses deep dread in most family life educators. But it is required by most funders.
There is another way of thinking about evaluation. It can be seen as a process for gathering information to make your program stronger. It can provide vital data about what parts of the program are working well and which need tweaking. It can provide data that justify further funding. It can provide priceless information about how to match ...