Exploring Science Communication demonstrates how science and technology studies approaches can be explicitly integrated into effective, powerful science communication research. Through a range of case studies, from climate change and public parks to Facebook, museums, and media coverage, it helps you to understand and analyse the complex and diverse ways science and society relate in today’s knowledge intensive environments. Notable features include: • A focus on showing how to bring academic STS theory into your own science communication research • Coverage of a range of topics and case studies illustrating different analyses and approaches • Speaks to disciplines across Media & Communication, Science & Technology Studies, Health Sciences, Environmental Sciences and related areas. With this book you will learn how science communication can be more than just about disseminating facts to the public, but actually generative, leading to new understanding, research, and practices.

Science, Emotion, and Identity Online: Constructing Science and Selves on ‘I Fucking Love Science’

Science, Emotion, and Identity Online: Constructing Science and Selves on ‘I Fucking Love Science’
Oliver Marsh

Reflections and Connections

Emotion is an integral part of both science and science communication. In this chapter, Oliver Marsh unpicks the role of emotions in one particular online space, the hugely successful Facebook page ‘I Fucking Love Science’ (IFLScience). He shows that interactions based around this site are not only about expressing enthusiasm for science, but also about articulating a (shared) identity as a ‘science lover’.

Such identities are, however, not always unproblematic to perform. Marsh also argues that discussions about and within IFLScience feature boundary-work. Within such discussion, some emotions and behaviours are ...

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