Summary
Contents
Subject index
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: • Introduces students to the scope and seriousness of media influence • Shows them how to tie their own interests to academic concepts and research issues • Explains how to use this understanding to develop proper research questions • Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Researching Media Content: Games, Texts and Discourse
Researching Media Content: Games, Texts and Discourse
Figure 7 Researching media content
Objective: Using an expanded notion of ‘content’ to address the social life of media phenomena
This chapter returns to the topic of video game violence to explain the value of studying media content. Gaming content comes in many forms – reviews, advertising, websites, modifications, walk-throughs, cheats and online communities (Crawford, 2012). In combination, these phenomena offer novel insights into the organization of media industries, the life-worlds of media users and the relationship between entertainment, politics and historical consciousness. Gaming research combines various methods of content research to direct conventional concerns about media, violence and sexism into compelling discussions on the political nature of media culture. Intriguingly, these ...
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