Summary
Contents
Subject index
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: • Introduces students to the scope and seriousness of media influence • Shows them how to tie their own interests to academic concepts and research issues • Explains how to use this understanding to develop proper research questions • Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Researching Media Markets: A Cultural Industries View on Pornography
Researching Media Markets: A Cultural Industries View on Pornography
Figure 6 Researching media markets
Objective: Understanding how markets affect creativity, content and inclusion
This chapter explains how to research the operation and impacts of media markets. It does so by applying concepts from cultural industries research to pornography. There are two goals here. The first is to show how a cultural industries perspective, especially in its framing of creative labour, adds sophistication to the debates on pornography and harm. The second is to describe how ‘small’ markets – ones that are relatively accessible – give vital clues about the political dynamics of larger operations.
The chapter begins by outlining the significance of porn to media studies. Whether they ...
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