In this book, one of the leading social theorists and cultural commentators of modern times, turns his gaze on consumption. George Ritzer, author of the famous McDonaldization Thesis, demonstrates the irrational consequences of the rational desire to consume and commodify. He examines how McDonaldization might be resisted, and situates the reader in the new cultural spaces that are emerging in society: shopping malls, casino hotels, Disneyfied theme parks and Las Vegas -- the new `cathedrals of consumption' as he calls them. The book shows how new processes of consumption relate to globalization theory. In illuminating discussions of the work of Thorstein Veblen and the French situationists, Ritzer unearths the roots of problems of consumption in older sociological traditions. He indicates how transgression is bound up with consumption, through an investigation of the obscene in popular and postmodern culture.
Chapter 8: Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption
Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption
Recent dramatic increases in the transnational flows of capital, people, goods, information, and culture have transformed the world. The consequences of these far-reaching economic, political, demographic, and cultural changes have elicited increasing political and civic interest in globalization – as evidenced in 1999 in the mass protests against the World Trade Organization in Seattle and in the Spring of 2000 against the World Bank and International Monetary Fund in Washington, DC. Globalization theory, which seeks to construct theoretical models to address these realities, emerged both from the social changes that it seeks to explain and internal developments in ...