In this book, one of the leading social theorists and cultural commentators of modern times, turns his gaze on consumption. George Ritzer, author of the famous McDonaldization Thesis, demonstrates the irrational consequences of the rational desire to consume and commodify. He examines how McDonaldization might be resisted, and situates the reader in the new cultural spaces that are emerging in society: shopping malls, casino hotels, Disneyfied theme parks and Las Vegas -- the new `cathedrals of consumption' as he calls them. The book shows how new processes of consumption relate to globalization theory. In illuminating discussions of the work of Thorstein Veblen and the French situationists, Ritzer unearths the roots of problems of consumption in older sociological traditions. He indicates how transgression is bound up with consumption, through an investigation of the obscene in popular and postmodern culture.            

Some Thoughts on the Future of McDonaldization

Some thoughts on the future of McDonaldization

The De-McDonaldization of Society?

Perhaps no idea would seem more extreme, at least from the perspective of the McDonaldization thesis, than the notion that we are already beginning to see signs of de-McDonaldization. (An even more heretical argument would, of course, be that the process did not occur in the first place. However, the social world has certainly changed and one of the ways of conceptualizing at least some of those changes is increasing rationalization. Furthermore, such a view would mean a rejection of one of the strongest and most durable social theories; one that has not only endured but grown through the work of such venerable social thinkers as Weber and Mannheim, ...

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