Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of ‘invisible government’ that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of ‘the personal is political’ to the new, more seductive notion that ‘representation is resistance’. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

What Do Single-Issue Events Do?

What do single-issue events do?

This chapter examines two types of single-issue events to explore three questions. How are single-issue events used to expose the policies of official institutions? What tactics are used to deny arguments that single-issue events do not achieve their official ends? How do events challenge official narratives and expedite resistance and opposition? The case studies are meant to be indicative, not exhaustive. The point is to develop a picture of events that is more realistic than the one-sided, progressive view generally advanced in the professional events literature. The case studies focus on two examples in detail. Indeed by focusing on the political and economic machinations that precede and post-date events I am deliberately challenging the laudatory, worthy, ...

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