Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of ‘invisible government’ that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of ‘the personal is political’ to the new, more seductive notion that ‘representation is resistance’. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

What is Event Consciousness?

What is event consciousness?

Event consciousness may be defined as an orientation to global problem solving that privileges high profile disaggregated, discontinuous populist responses over fiscal, reformist or revolutionary solutions.1 The term is mainly applicable to celanthropists, the PR-media hub and the audience to which they cater. Obviously, clients and executives have a systematic and continuous interest in event initiatives, post-event fund distribution and project management. In contrast, the activities of the PR-media hub are weighted to maximise immediate publicity equipped with a major social impact pay-off and encourage fund accumulation.

In general, they aim to focus global event consciousness upon a trio of issues: the rationale for the event (natural disaster, protest against social exclusion, green house gas emissions, celebrations of fellowship, ...

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