Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of ‘invisible government’ that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of ‘the personal is political’ to the new, more seductive notion that ‘representation is resistance’. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

What Do Cyclical Events Do?

What do cyclical events do?

It is useful to illustrate the principles behind event services in action by briefly considering three case studies. Needless to say, this should in no way be regarded as exhaustive. The purpose of the exercise is to provide indicative content of the practical application of event blueprints and event management dynamics.

In this chapter I have chosen to focus upon cyclical events. Chapter 9 will turn to the case study analysis of two single-issue events, the Concert for Hurricane Katrina Relief (2005) and Live Aid (1985).

Cyclical events are regenerative. They aim to celebrate and strengthen unity, solidarity and kinship by providing a global arena for tournaments of sporting prowess and artistic performance, layered identity and multilateral citizenship. ...

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