Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of ‘invisible government’ that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of ‘the personal is political’ to the new, more seductive notion that ‘representation is resistance’. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

How are Global Events Organised?

How are global events organised?

Global events begin with clients or stakeholders noting either a disruption of social order through a natural or social catastrophe or the calendar triggering a publicity campaign for a hallmark or cyclical event. Clients and stakeholders initiate the process. They fall into four categories: corporations/multinationals, departments of government, non-government organisations (NGOs) and private individuals. They work in partnership, but the links between them are loose.

For example, cyclical events such as the Olympics or the FIFA World Cup involve bidding processes where local and national governments operate as hosts for the tournament and engage sponsorship with national corporations, multinationals and private individuals. Celebrity sponsorship through endorsement or participation in the opening and closing ceremonies is a particularly ...

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