Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of ‘invisible government’ that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of ‘the personal is political’ to the new, more seductive notion that ‘representation is resistance’. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

Does Event Management Have a Future?

Does event management have a future?

The future of global event management is copper-bottomed. It answers to the human needs of compassion and transcendence. It is feted to prosper because it fits so snugly with the age of communication power and network publics. Few stateless solutions to global problems display a ‘can do’ attitude with greater gusto than the image of millions of ordinary people coming together and acting ‘as one’.

On closer inspection, the numerical aggregate attributed to global events turns out to be a classic example of an illusory community. The dimensions and formations are imprecise, like the number of raindrops one observes through the windscreen wipers of a car window on the motorway. One has the feeling that ...

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