Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of ‘invisible government’ that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of ‘the personal is political’ to the new, more seductive notion that ‘representation is resistance’. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

What is Event Appropriation?

What is event appropriation?

What does it mean to speak of ‘event appropriation’? How can an event that is nominally organised for all of the people come to be perceived and experienced as sectioned off by a narrow enclave?

The case studies of four events (three cyclical and one single-issue), the Carnival in Rio, the Sydney Mardi Gras, FIFA event management of the World Cup and the Live 8/Make Poverty History campaign, are examined here to explore these questions. Again, my aim is to combat the laudatory, worthy, over-consensual ethos which, I maintain, dominates professional event management literature. Emphatically, I do not mean to be understood as saying that events always end in event appropriation. Rather, I wish to push the boat out ...

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