Events dominate our screens, our lives, and increasingly global geopolitics. Analysis of events and their management has remained rooted in leisure and management studies - until now. This break-through book provides an introduction to event management, while also situating events in questions of power and social control.

Rojek powerfully argues that events are essential elements in corporate-state partnerships of ‘invisible government’ that have revived the romance of charity as to form illusory communities, while cloaking power imbalances and social inequalities. Events are moving politics from the old idea of ‘the personal is political’ to the new, more seductive notion that ‘representation is resistance’. Wielding rich case studies from the World Cup and the Olympics to Live Aid, Burning Man and Mardi Gras, Rojek presents a dazzlingly original account of communication power, social ordering and control. It is essential reading in media & communication studies and across the social sciences.

What is Event Management?

What is event management?

Event management refers to the targeting and managing of designed public events geared to invest emotional energies and economic resources to selected goals. Events are a branch of the hospitality, leisure and tourism industries. The field they address concerns aggregate issues known in the trade as Meetings, Incentives, Conventions and Exhibitions (MICE). The foremost examples of global events are single-issue international charity-building and consciousness-raising events such as Live Aid (1985), Sport Aid (1986), the Nelson Mandela 70th Birthday Concert, aka ‘Freedomfest’ (1988), the Indian Ocean Tsunami Relief Concert (2005), Live 8 (2005), Live Earth (2007), the Haiti Relief Concert (2010); and global cyclical events like the FIFA World Cup, the Olympics, Oktoberfests, Burning Man City, annual international literature, ...

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