Summary
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The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Fulham FC∗: Club-Supporter Relationships ‘Come All Ye Faithful’
Fulham FC∗: Club-Supporter Relationships ‘Come All Ye Faithful’
‘Harrods, The Ritz … and now run-down Fulham Football Club. Hardly in the same league, but yesterday [29th May 1997] Mohamed Al Fayed paid about £10 million for this homely club by the banks of the Thames which has seen better days but ...
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