• Summary
  • Contents
  • Subject index

In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at: study.sagepub.com/fryer

Virtue Theory: Virtue, Purpose and Flourishing in Business
Virtue Theory: Virtue, Purpose and Flourishing in Business
Chapter objectives

This chapter will:

  • explain how being virtuous might help businesspeople and businesses to flourish;
  • introduce the doctrine of the virtuous mean and discuss its relevance to business;
  • outline the relationship between virtue, human flourishing and community;
  • explain how virtue can be linked to purpose;
  • explore some conceptions of business purpose and some associated virtues;
  • consider how the achievement of excellence in practices delivers internal and external goods, which help people to flourish;
  • explain how the prioritization of external goods in business might inhibit the cultivation of virtue, the attainment of excellence, and the achievement of internal goods;
  • outline some practical steps that managers can take to encourage virtue in business.

When philosophers speak of virtue theory they ...

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