In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at:

Kantian Theory: Reason-based Duty and Business

Kantian Theory: Reason-based Duty and Business

Kantian Theory: Reason-based Duty and Business

Chapter objectives

This chapter will:

  • explain the emphasis that Kantian ethics theory places on intention, reason and freedom;
  • explain why Kant believed actions that are motivated by a reason-based sense of duty to be most deserving of ethical esteem;
  • explain three formulas that Kant suggested we might use to identify our duty;
  • explain why Kant thought we have a duty to develop ethical sentiments;
  • describe how Kantian theory can be applied to evaluate the ethicality of employment practices in an offshore production scenario.


In matters of ethics, should the head rule the heart or should the heart be allowed to rule the head? When we make ethically charged decisions, should we use cool-headed reason or should we permit emotion to ...

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