In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at:



Chapter objectives

This chapter will:

  • outline the aim of this book;
  • explain how the words ‘ethics’, ‘business’ and some related terms are used in the book;
  • outline the approach to the study of business ethics taken in this book and contrast it with some alternative approaches;
  • offer some reasons for taking this approach;
  • outline the content and structure of the book.

The aim of the book

The aim of this book is to encourage you to think about what ethical business practice and unethical business practice consist of and to apply this thinking to real-life business scenarios. This aim, and how the book hopes to achieve it, should become clearer as you read this introduction. First, though, I will say a little about ethics, business and some terms that are associated with ...

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