In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at: study.sagepub.com/fryer

Some Closing Thoughts

Some Closing Thoughts

Chapter objectives

This chapter will:

  • reflect on the perplexing nature of business ethics;
  • suggest that, rather than inhibiting ethical evaluation, sensitivity to perplexity can actually enhance its quality;
  • draw attention to the possibility of ethical ambivalence in relation to business practice;
  • suggest that we may not have to put up with the ethical downsides of business activity in order to reap the ethical upsides;
  • highlight the need for business to retain ethical legitimation;
  • draw attention to some opportunities that the need for legitimation presents for ordinary people to influence the ethical performance of businesses;
  • highlight some ways in which heightened public and corporate interest in business ethics might make it harder to evaluate the ethicality of business activity.

Introduction

At the start of this book I pointed out that ...

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