In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at:

Some Closing Thoughts

Some Closing Thoughts

Some Closing Thoughts

Chapter objectives

This chapter will:

  • reflect on the perplexing nature of business ethics;
  • suggest that, rather than inhibiting ethical evaluation, sensitivity to perplexity can actually enhance its quality;
  • draw attention to the possibility of ethical ambivalence in relation to business practice;
  • suggest that we may not have to put up with the ethical downsides of business activity in order to reap the ethical upsides;
  • highlight the need for business to retain ethical legitimation;
  • draw attention to some opportunities that the need for legitimation presents for ordinary people to influence the ethical performance of businesses;
  • highlight some ways in which heightened public and corporate interest in business ethics might make it harder to evaluate the ethicality of business activity.


At the start of this book I pointed out that ...

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