In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at:

Feminine Ethics: Offering a Different Ethical Perspective on Business

Feminine Ethics: Offering a Different Ethical Perspective on Business

Chapter objectives

This chapter will:

  • introduce the idea that there may be a characteristically feminine way of thinking about ethics;
  • explore some insights that a feminine ethical perspective might offer to business;
  • outline some challenges to the idea that there is a characteristically feminine way of thinking about ethics;
  • propose that, notwithstanding these challenges, feminine ethics theory foregrounds some important themes that might otherwise be overlooked;
  • consider how essentialist and constructionist perspectives on the nature of femininity might relate to business ethics;
  • consider how consumer marketing might be responsible for sustaining stereotypical images of gender that contribute to the subordination of women.


This chapter will explore some perspectives that are sometimes placed under the heading ...

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