In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at:

Discourse Ethics: Democratizing Business

Discourse Ethics: Democratizing Business

Discourse Ethics: Democratizing Business

Chapter objectives

This chapter will:

  • specify the democratic nature of discourse ethics;
  • explain how discourse ethics theory appeals to ethical consensus as a basis for evaluating right and wrong;
  • explain how discourse ethics envisages the achievement of ethical consensus through dialectical opposition;
  • consider the ethically legitimating potential of workplace discourse;
  • outline some criteria that workplace discourse needs to meet if it is to conform to the expectations of discourse ethics;
  • describe some structural features of communication that might help these criteria to be met;
  • explain why the public sphere is important to discourse;
  • consider the internet’s potential to contribute to a vigorous public sphere;
  • explore one way in which corporate colonization might inhibit that potential.


There are various ways in which we might think about the nature of ...

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