In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes:  • Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend  • Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK  • ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code  • Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at:

Ethical Relativism: Business Ethics and Personal Conviction

Ethical Relativism: Business Ethics and Personal Conviction

Ethical Relativism: Business Ethics and Personal Conviction

Chapter objectives

This chapter will:

  • outline some ways in which an ethical relativist approach to business ethics differs from an ethical absolutist approach;
  • explore Friedrich Nietzsche’s ideas about the relationship between power and morality;
  • introduce the idea that personal interests and power agendas might influence the way we think about business ethics;
  • explain why ethical relativism does not necessarily entail ethical indifference;
  • explain how the existentialist notions of bad faith and authenticity relate to business ethics;
  • consider how authenticity might be encouraged in business settings.


The first few chapters in this book have outlined some principles that can be used to help us think about the ethical rights and wrongs of business practice. Principles such as ‘promoting the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles