Summary
Contents
Subject index
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Truth and Transparency
Truth and Transparency
In the fall of 2001, corporate America was stunned when the Securities and Exchange Commission (SEC) announced that it was investigating the energy company Enron for financial improprieties. From there, the news only got worse. Worldcom, Tyco, Global Crossing, Arthur Andersen, Health-South, and even Martha Stewart all faced investigation for unethical, and in some cases illegal, business practices. Some see the financial scandals as a product of the dot-com era of the 1990s, when business leaders became more interested in their own net worth and the stock price of their companies than in the profits. The single-minded focus on shareholder value meant that stock price was the sole measurement of success for a CEO.1 Some buckled under the pressure, ...
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