Summary
Contents
Subject index
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Responsible Advocacy for Nonprofit Organizations
Responsible Advocacy for Nonprofit Organizations
Nonprofit organizations occupy an important place in American society. Commonly referred to as the “third sector,” after business and government, nonprofits include charitable organizations, social welfare groups, labor and agricultural unions, business leagues, social and political clubs, and other groups that serve a public interest. There are currently more than 1.5 million nonprofit organizations in the United States, and between 20,000 and 30,000 new nonprofits are started each year.1 Most engage in public relations activities, although the scope of their programs tends to be smaller than those conducted by business and government organizations.2
Most nonprofit groups have fewer economic resources at their disposal than business and government organizations, which can explain their more limited public relations programs. ...
- Loading...
