Summary
Contents
Subject index
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Negotiating Relationships with Activist Publics
Negotiating Relationships with Activist Publics
Responsible advocacy with activist groups is both a public relations challenge and opportunity for most organizations. A body of research in public relations has developed to guide practitioners' efforts, yet public relations textbooks offer few examples of where theory matches reality. Many situations seem to demonstrate how organizations were caught off guard and ended up reacting to a situation rather than proactively anticipating and managing activism for the long-term best interest of the organization and the publics involved.
Examples of negative publicity related to activism abound. To name just a few high-visibility cases, Wal-Mart has faced protests from store union organizers dissatisfied with working and pay conditions;1 numerous communities have targeted the company with accusations that the ...
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