Summary
Contents
Subject index
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Responsibility and Accountability
Responsibility and Accountability
“The Buck Stops Here”
Human beings seek accountability. People want to know who is responsible for certain actions and who is accountable for the consequences of those actions. Harry Truman referred to his famous desk sign on more than one occasion to point out that responsibility, in the end, must be taken by someone—some identifiable person must be held to account. Truman was willing to accept that accountability. Increasingly today, people are more likely to ask, “Where exactly does the buck stop, or does it ever stop?” In the wake of a multitude of recent corporate scandals, commentary has been rife with questions of responsibility and accountability; however, much of that discussion has been ...
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